Wednesday, December 19, 2007

The search engine!!!!!!!!!!!

Guys…Quick………., Find me the meaning of “ABRACADABRA”………..Get me that soon.. Within 15 seconds…

START ACTIONNNNNNNNNNNNNN ……………………………………………….. ……………………………………………………………………………..……………………………………………………………………………………………………………………………………………………………………………………………………………………………………..

I know what most of you guys did…..

Anything you want at anytime, you go there. Everyone who hurry up for the information, who wants to gather the information can’t avoid from entering into this website…Around 200 million times this website has been used daily…It is so user friendly with a trouble free design unlike the richest man’s software...

You can see the word ‘search’ in this world is slowly replaced by Googling. Yes…I am going to write about Google- The story of Google. Whatever I read from the book “The Google story”.

The Google guys who invented this software are Sergey Brin and Larry Page. Both wonderful minds and their brilliant ideas originated from Stanford University. Yes both of them were Ph.D. students working with young Indian professor (Age: 30) Rajeev Motwani (IIT- Kanpur).

Sergey Brin is so brilliant that he had his Undergraduate Degree at the age of 19 (Ooopssss!!!!). Even at that age, he finished lots of advanced graduate courses (Big Oooopsss!!!). He had his Masters degree from Stanford at the age of 21.

Larry Page too had his Masters from Stanford and was enrolled in the Ph.D. programme. A great friends, they once found that the quality of search offered by the then leading search engine Altavista was so bad that it was not able to find its own name. They determined to give the world a quality search. Then they started inventing a better search engine .Their idea started with their own patented “Page Rank” algorithm. These energetic lads programmed the search engine within a year (‘96-‘97). After lot of brainstorming, the trio named the engine as Google (Actually named wrong…a misnomer Googol meaning 1 followed by 100 zeroes). They tried to sell the new technology to Yahoo and Altavista for only 1million dollar. But both the companies rejected saying they are not concentrating on a faster search and for them search will not bring any revenues.

At the start, Google had only 10,000 hits. They also quit their Ph.D. programme to start developing Google(at age: 26). Quality is the thing. People love quality. If the product has highest quality, not even a single penny has to be spent on marketing. The highest quality and reliable search engine’s popularity spreaded(s) completely through the ‘word of mouth’ marketing principle. In the next year, 1 million searches were hitting it. Then in another one year, 15 million searches. Now approximately 200 million hits. One of the top 5 things why you want to work in Google is their free- good quality- high healthy food (free Breakfast and free innovative Lunch). The environment simulated there is similar to that of Grad studies (enjoyyyy).

Google earn its billions only through Ad’s. Google earns money only by selling “Targetted Text Ads” (related to search and mail). With a motto of “Don’t be evil”, it sells Ads without being evil to you. You can find in their website that “Little is more” philosophy. About one-third of the page is allotted for Ads and is clearly demarcated from the other two third of the search results. Both the advertisers and users are customers to Google.

Now Google is a giant and we are standing on the shoulders of the giant (Google Scholar). I am feeling lucky to have Google.

Long live Google and its quality service.

2 comments:

Anonymous said...

Hmmm moral of the story: quit your PhD at an early age....

More seriously: Google was the only reference I did not cite on my dissertation - but used the most..... So, here's a Cup to Google!!!

(P.S. Yeah! I was really vetti today - so checked ur blog without u sending me the customary "Check it out message!!! :))

Anonymous said...

Shri, I am vetti and depressed..Here in my new place (Calgary) don't have much friends circle unless like the previous grad student life..Will start write on how important one is the friends circle is....